Terms and Conditions

    Last Updated: April 2026

    Company Information

    Julie AI Ltd ("Company", "we", "us", or "our") is registered in the United Kingdom.

    Registered Address: 27 Old Gloucester Street, London, WC1N 3AX, UK

    Company No. 16833191

    1. Acceptance of Terms

    By accessing and using our services, you accept and agree to be bound by these Terms and Conditions, our Privacy Policy, our Cookie Policy, and our End User License Agreement. Together, these documents govern your use of the Julie AI service. If you do not agree to these terms, please do not use our services.

    2. About the Service

    Julie AI Ltd provides an AI-powered parenting guidance platform designed for parents and guardians of children aged 0 to 3 years. The Service provides evidence-based guidance on sleep, feeding, development, and general parenting support. It does not provide medical advice, diagnosis, or treatment. See our EULA for full health and medical disclaimers.

    We reserve the right to modify, suspend, or discontinue any aspect of our services at any time with reasonable notice where practicable.

    3. User Accounts

    When creating an account with us, you agree to:

    • Provide accurate and complete information
    • Maintain the security of your account credentials
    • Accept responsibility for all activities under your account
    • Notify us immediately of any unauthorised access at contact@julieai.co.uk

    4. Your Child's Data and Parental Responsibility

    The Service is designed for parents and guardians to receive guidance about their child. By using the Service, you confirm that:

    • You have parental responsibility for any child whose data you enter into the Service
    • You consent to the processing of your child's personal data (including health-related data) as described in our Privacy Policy
    • You are responsible for the accuracy of the information you provide about your child
    • You understand that the guidance provided is not a substitute for professional medical advice

    Full details of how we collect, process, retain, and protect your child's data are set out in our Privacy Policy. You may exercise your data protection rights (including accessing, correcting, or deleting your child's data) at any time by contacting contact@julieai.co.uk.

    5. Data Retention and Account Deletion

    We retain personal data in accordance with the retention periods set out in our Privacy Policy. When you delete your account:

    • All personally identifiable data about you and your child is deleted within 30 days
    • Payment records are retained for 7 years in line with UK tax obligations
    • Anonymised, aggregated data that cannot identify you or your child may be retained for service improvement

    For full retention details, see Section 5 of our Privacy Policy.

    6. Acceptable Use

    You agree not to:

    • Use our services for any illegal or unauthorised purpose
    • Violate any applicable laws or regulations
    • Interfere with or disrupt the services or servers
    • Attempt to gain unauthorised access to any systems
    • Transmit any harmful code, viruses, or malicious software

    7. Intellectual Property

    All content, features, and functionality of our services are owned by Julie AI Ltd and are protected by international copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, or create derivative works without our express written permission.

    8. Payment and Fees

    If applicable, you agree to pay all fees associated with your use of our services. All fees are non-refundable unless otherwise stated. We reserve the right to change our pricing at any time with reasonable notice.

    9. Limitation of Liability

    To the maximum extent permitted by law, Julie AI Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from your use of our services.

    10. Disclaimer of Warranties

    Our services are provided "as is" and "as available" without any warranties of any kind, either express or implied. We do not warrant that our services will be uninterrupted, secure, or error-free.

    11. Termination

    We reserve the right to terminate or suspend your account and access to our services immediately, without prior notice, for any reason, including breach of these Terms and Conditions. Upon termination, your data will be handled in accordance with the retention periods in our Privacy Policy.

    12. Governing Law

    These Terms and Conditions shall be governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

    13. Changes to Terms

    We reserve the right to modify these Terms and Conditions at any time. We will notify users of material changes by email and by posting the updated terms on our website. Your continued use of our services after such changes constitutes acceptance of the modified terms.

    14. Contact Information

    If you have any questions about these Terms and Conditions, please contact us at:

    Julie AI Ltd
    27 Old Gloucester Street
    London, WC1N 3AX
    United Kingdom
    Email: contact@julieai.co.uk

    15. Competitions and Prize Draws

    From time to time, Julie AI Ltd may run competitions, prize draws, or giveaways ("Promotions") on our website or social media channels. These terms apply in addition to any specific terms published with an individual Promotion.

    Eligibility. Promotions are open to residents of the United Kingdom aged 18 years or over, unless otherwise stated. Employees of Julie AI Ltd, their immediate families, agencies, and anyone professionally connected with the Promotion are not eligible to enter. Only one entry per person unless the specific Promotion states otherwise. Entries made on behalf of another person will not be accepted.

    How to Enter. Details of how to enter will be set out in the specific Promotion post or page. No purchase is necessary to enter unless the Promotion explicitly requires a purchase as a condition of entry. Entry instructions must be followed exactly; incomplete or incorrect entries may be disqualified. We are not responsible for entries that are lost, delayed, misdirected, or fail to arrive due to technical or other reasons.

    Closing Date. Each Promotion will have a stated opening and closing date and time. Entries received after the closing date will not be accepted.

    Winner Selection. Winners will be selected at random from all valid entries received, unless the specific Promotion states a different selection method. The draw will take place within 7 days of the closing date. The winner will be notified by email or direct message using the contact details provided at entry. If a winner cannot be contacted within 14 days of the draw, or fails to respond or claim the prize within the timeframe specified, we reserve the right to select an alternative winner.

    Prize. The prize is as specified in the Promotion and is non-transferable, non-exchangeable, and cannot be redeemed for cash or any other alternative unless otherwise stated. We reserve the right to substitute a prize of equal or greater value if the stated prize becomes unavailable for reasons beyond our control. Winners are responsible for any taxes or expenses not specifically included in the prize description.

    Publicity. By entering a Promotion, winners agree to participate in reasonable publicity relating to the Promotion if requested, including the use of their name and likeness on our website and social media channels. Refusal to participate may result in forfeiture of the prize.

    Data Use. Personal data submitted in connection with a Promotion will be used solely for the purposes of administering the Promotion and notifying winners, unless you have separately consented to other uses. For further details, see our Privacy Policy.

    Cancellation or Amendment. We reserve the right to cancel, amend, or suspend a Promotion, or these competition terms, at any time without liability if circumstances arise outside of our reasonable control, or if there has been any breach of these terms, fraud, or technical malfunction.

    Limitation of Liability. To the extent permitted by law, Julie AI Ltd accepts no liability for any loss, damage, or injury suffered by entrants or winners as a result of entering a Promotion or accepting and using a prize, except for liability that cannot be excluded by law.

    Disputes. Our decision in respect of all matters relating to a Promotion is final and binding. Any disputes will be governed by the laws of England and Wales and subject to the exclusive jurisdiction of the courts of England and Wales.